Blog Marketing Techniques & Social Media Experiments
I’ve been trying to do more consistent research on the phenomena because the more time that passes, the easier it becomes to spot the marketing patterns and techniques behind the blogs. I’ve been able to identify various categories.
Freshly Pressed Stalkers: They leave comments on almost all FP posts and sometimes even links to their own blogs. I can’t see that working successfully unless the message is related to the posts in question and that’s rarely the case. It comes off as a bit desperate and at least to my sensibilities, off-putting.
Reciprobloggers: Terribly common! These follow everyone indiscriminately. When I got followed by The Lord is My Saviour and Conservatives for Jesus- I understood they couldn’t have possibly read anything I had written. This method works if one wants a fake audience. You can be like Kim Jong Il in North Korea and have huge crowds telling you you’re wonderful even though they’ve only skimmed through what you wrote and made three notes so they leave a succinct and generic reply. Some people do this very openly.
FauxReciprobloggers: Similar to the above but more crass. They follow you and almost immediately unfollow you. The problem is they don’t keep records so if you have the same person following you three times in the same week, you can guess what’s happening. They sometimes leave a comment as soon as they follow you, but that’ll be the last time you hear from them until they’re following you once more.
Happy Go Likeys: Everyone gets these. They type a category into their reader and go crazy. Like, click, like, click, like click. Like, click, like, click. This does work, but not for long. After a few weeks of blogging we start recognizing them and notice they’ve never commented on anything and sometimes they like 2000 word posts a millisecond after you’ve hit publish. There may or may not (but probably will) be a little boy with glasses in the likes below. There’s also a persistent pink dolphin, but there are many more!
ConChallengers: These blogs have more offers than William Hill. This con-job is of a very traditional variety. They lure you in with the promise of exposure and they win two-fold. You’re writing for them and promoting them to your own followers. It’s a variation of a pyramid scheme. They can keep this going forever. Write about this, send me pictures of that. Would you like to see your post in this space? The winner will be profiled on this blog. It’s a bit like writing for free for the HuffPo, entirely unsatisfying and the exposure is nowhere near what they promised. Don’t fall for it.
This is my basic list so far, but there’s more to come. I tried an experiment quite recently. I started a Facebook account for an inanimate object. My house. My house has never replied to a single message, nor made a single friend request. It also doesn’t speak. It does however accept friend-requests. In just a little while, my house has over 350 ‘friends’, none of which I know, have ever been here or will most probably ever come here; Which just goes to show that followers for follower’s sake is a tremendous waste of time!