Blogging success. Fake “Likes” on WordPress. We know who you are.
Have you noticed that sometimes you publish a post and the millisecond after you’ve clicked on publish there’s already a like? At first I thought this must be someone who’s trying to be nice, they know I’m new at this and they’re trying to boost my confidence. Naive? Certainly. As it happened again and again I began recognizing the names and the pictures, not just on my blog, but seemingly everywhere. In fact, odds are this post will be liked by them. They don’t read what anyone writes, they have no interest in what anyone writes. They’re the robo-calls of the blog world and they’re after your click! It must be exhausting and their index fingers must be sore from clicking like so many times. In the long run, it’s utterly pointless.
The trackbacks that are generated are useless once it’s clear that there’s no genuine exchange. Bloggers and readers will click on the gravatar, visit once and most probably never again. You will be relegated to the junk mail folder of our collective mind. So take a moment and think about that. You’re burning your brand and your blog. You’ve got your priorities wrong. Real success isn’t measured in hits, it’s measured in what you’ve been able to offer people once they’ve arrived at your page. Success is knowing you’ve made someone think about something and that they might come back because something you said mattered to them. So stop wasting your time with likes and consider spending it actually building, creating something of some worth.